Nha Trang - Khanh Hoa: Touching the heart

The contest of Nha Trang - Khanh Hoa Tourism Brand has received the attention of the public inside and outside the province. After nearly 3 months of launching, the organization board has received 250 entries for logos and slogans. According to the organizers, most of the entries are meticulous with good quality. Many contestants have shown their knowledge of tourism of Nha Trang – Khanh Hoa. Logo entries are focused on demonstrating the sea island tourism characteristics of Nha Trang - Khanh Hoa, and many slogan entries also convey attractive and emotional messages to visitors.

After surveying ideas from businesses, tourists and people and combining with the results of the judges, the organizers awarded the first prize for logo KHDL01 by Nguyen Minh Trung from Hanoi and the first prize for slogan "Touching the heart" by Le Duc Bao (a teacher of Bui Thi Xuan Secondary School, Nha Trang City). At the award ceremony, the winner Nguyen Minh Trung shared: “The logo of Nha Trang - Khanh Hoa tourism is a clever combination between the letters K and H (short for Khanh Hoa) to create a bird's nest and the agarwood tower. The logo has the blue of the sea, the yellow of the sun, the white of the sand and the brown of the Champa culture... The logo is placed in a circle with the desire for the full and sustainable development over time ”.

About the idea of composing the slogan "Touching the heart", Le Duc Bao expressed, ”Referring to tourism in Nha Trang - Khanh Hoa, many people immediately think of sea and island tourism. However, Khanh Hoa tourism so far has had slogans emphasizing sea tourism. So, I have thought of a new slogan which is more emotional: "Touching the heart". I hope that visitors to Nha Trang - Khanh Hoa will be moved by the natural beauty, culture and people of Khanh Hoa so that they can feel sublimated and always remember this land. And I also hope that Khanh Hoa will become the heart of Vietnam tourism ”.

Speaking at the awards ceremony, Thai Thi Le Hang - Deputy Editor-in-Chief of Khanh Hoa Newspaper, Deputy Head of the Organization Board of Nha Trang Tourism Brand Contest - Khanh Hoa expressed her hope: “The selected logo and slogan are very impressive.  They are expected to contribute to attracting more tourists to Nha Trang - Khanh Hoa. Coming to Nha Trang - Khanh Hoa, visitors feel the land "touching the heart", by the natural beauty, the people, the cuisine and other wonderful things".

As a member of the jury, Mr. Pham Minh Nhut - General Director of Hon Tam Nha Trang Sea Joint Stock Company, Vice Chairman of Nha Trang Tourism Association - Khanh Hoa highly appreciated the logo and slogan that won the first prize in the contest. Exam this time. According to Mr. Nhut, "Touching the heart" is a short and emotional slogan, also very suitable with the policy of promoting the development of the domestic tourist market of Khanh Hoa tourism after the Covid-19 translation. The most important thing after this contest is not only that for the first time Khanh Hoa tourism will have a brand identity, but the Khanh Hoa tourism community must strive to self-improve and improve product quality, travel services to "touch the heart" of visitors.

As a member of the jury, Pham Minh Nhut - General Director of Hon Tam Nha Trang Sea Joint Stock Company, Vice Chairman of Nha Trang- Khanh Hoa Tourism Association also highly appreciated the winning logo and slogan. In his idea, "Touching the heart" is a short and emotional slogan, it’s very suitable with the policy of promoting the development of the domestic tourist market of Khanh Hoa tourism after the Covid-19 epidemic. The most important thing after this contest is not only that for the first time Khanh Hoa tourism has a brand identity, but the Khanh Hoa tourism makers must strive to improve tourist product quality more for Nha Trang – Khanh Hoa tourism to "touch the heart" of visitors.

Xuan Thanh

Translated by T.T