Vietnam tourism promoted at ITB Berlin 2023 trade show

(TITC) - The Vietnam National Administration of Tourism will take part in the ITB International Tourism Exhibition in Berlin, Germany, from March 7–11, 2023, in association with the Tourism Development Support Fund and several localities and enterprises.

ITB Berlin is the largest international travel trade show in the world. Every year, more than 10,000 exhibitors (corporations, tour operators, travel booking system developers, airlines, hotels/resorts, and other tourism-related service providers) from nearly 190 countries and territories participate in the fair to showcase and market destinations, goods, and services;  Over 180,000 people are expected to attend in order to network, identify partners, learn about business and partnership prospects, stay current on industry trends, and discover exciting international locations.

Coming back to the fair after a three-year absence due to the Covid-19 pandemic, Vietnam's tourism sector will update information on the tourism opening policy, vigorously promoting the slogan "Live Fully in Vietnam" associated with the brand "Vietnam - Timeless Charm." Vietnam is prepared to welcome back foreign tourists with a variety of new and alluring products and locations, meeting the trend of new needs and tastes of travelers after the epidemic.

Also, this will be a chance for Vietnamese communities and tourism-related enterprises to network with one another, access markets, and encourage bringing in foreign visitors to Vietnam.

The 450m2 General Pavilion, which features spectacular replicas of Khue Van Cac (Hanoi), Cau Pagoda (Hoi An), and Ben Thanh Market (Ho Chi Minh City), as well as photographs showcasing distinctive tourist attractions and goods, will be the focal point of Vietnam Tourism, illustrating the position of Vietnam Tourism at the biggest travel market in the world.

Enjoy learning about the fascinating aspects of Vietnam tourism at the ITB Berlin 2023 trade show!

Tourism Information Center